Tree Lighting Ceremony 2017
Amsterdam - On the 7th of December, the beautiful Christmas tree was lit during the annual Tree Lighting event.
In true Amstel style this tradition was continued and General Manager Anita Bos had the honour to switch on the Christmas illuminations together with the Director of Prince Claus Fund Joumana El Zein Khoury. Joumana spoke the following wonderful words: "At the Prince Claus Fund we believe that cultural traditions are important. The lighting of trees at Christmas time is just one example. The stories we tell ourselves and our children about our traditions shape the way we see the world and are part of our identity".